Materials for the course taught in the academic year 2023/2024 at the University of Vienna, Department of Communication, in the international master's program in communication science. The slides are available in the "lectures" directory.
- Research Essentials. A Primer on Crafting Topics, Posing Questions, Hypothesizing, and Examining Literature in Social Sciences.
- What is Descriptive Research? The Challenges and Allure of a “Mere Description” in Social Science.
- Conceptual Analysis and Literature Review. Establishing Order and Clarity from the Ground Up.
- Charting Social Science Methodology. A Bird’s-Eye View of the Qualitative and Quantitative Paradigms and Their Branches.
- The Art of Scholarly Synthesis. A Panoramic View of Different Literature Review Strategies.
- A Slice of Society. The Variety and Significance of Sampling Methods in the Social Sciences.
- The Logic of Controls and Comparisons in Social Science.
- An Introduction to the Diversity of Variables, Data Generating Processes, and Statistical Methods (Regression Models).
- Survey Design Essentials. Crafting Questions for Accurate Responses.
- Digital Methods. Digital Ethnography and Computational Data Collection via APIs, Scraping, and Digital Archives.
- Text and Data. Manual Content Analysis and Computational Techniques.