Clone to desktop and run:
rake db:migrate to setup databases
ImageMagic will need to be installed on your dev machine
For production run on Heroku Amazon S3 was setup
Enviroment variable will need to be added based on your own Amazon S3 bucket.
heroku config:set AWS_BUCKET=bucket name
heroku config:set AWS_ACCESS_KEY_ID=your access key
heroku config:set AWS_SECRET_ACCESS_KEY=your secret
by Nic Ollis