nitinjosephrepo/Measuring-Incrementality-With-GeoLift

Measure the true incremental value of your marketing campaigns with GeoLift

Measuring Incrementality With GeoLift

Overview

GeoLift is an end-to-end solution to measure Lift at a Geo-level using the latest developments in Synthetic Control Methods to measure incrementality

Requirements

GeoLift in Python version requires or works with:

• R version 4.0.0 or newer. Please check R installaton.

• Python version 3.7.0 or newer. Please check Python installation.

Happy Geolifting!