How Offers and Promotions Influence Starbucks Sales

###Table of Contents

  • Project Summary
  • File Description
  • Installation
  • Instructions

Project Summary

When companies are able to send the right discounts to each customer, based on their historical response to offers, it inmcreases sales. This project finds the best kind of discounts for each individual customers. It also finds out the best offers, which are those that lead to increase in sales

Files Desription

  • portfolio.json — containing offer ids and metadata about each offer (duration, type, etc.).
  • profile.json — demographic data for each customer.
  • transcript.json — records for transactions, offers received, offers viewed, and offers complete.

Installation

Python/ Anconda should be installed

The technical report related to the code can be found in the post available here