Awesome Analytics

A curated list of awesome analytics platforms, resources and other awesomeness. Inspired by awesome-bigdata.

Your feedback and contributions are always welcome! Maintained by @onurakpolat & @koconder

Awesome Analytics
Other Awesome Lists

General analytics

userTrack - Self-hosted web analytics with heatmaps, session-recordings, A/B tests and more. © Self-Hosted PHP
Panelbear - free real-time website analytics. Supports custom event tracking, email digests, and site speed metrics. © SaaS
PostHog - Open-source product analytics to track users, events, funnels and trends. Alternative to Mixpanel/Amplitude/Heap. Also includes session recording (alternative to HotJar) and feature flag/experimentation tools (alternative to Optimizely).(Source Code) MIT Python
Hotjar - new and easy way to truly understand your web and mobile site visitors. © SaaS
Matomo - Leading open-source analytics platform that gives you more than just powerful analytics, formerly known as Piwik. (Source Code) GPL-3.0 PHP
Heap - tracks your app users, clicks, form submissions, and anything else. © SaaS
Opentracker - real time reporting, geo-location user tracking. © SaaS
FoxMetrics - analytics to track your user’s actions and activities. © SaaS
Adobe Analytics - web data into insights that everyone can act on. © SaaS
Google Analytics - de facto standard for analytics in the web analytics space. © SaaS
Screpy - Screpy is a web analyzer and monitoring tool. Its powered by Google Lighthouse. © SaaS
Clicktale - record and watch exactly how a visitor used your website. © SaaS
GoSquared - analytics with visitor tagging to help you dig deeper into one user’s visit. © SaaS
Clicky - track visits and conversions, you can also track your video and audio analytics. © SaaS
Woopra - track where your users are coming from. © SaaS
Mint - self-hosted analytics solution (no longer on sale). © SaaS
Going Up - manage SEO analytics and web app analytics with one tool. © SaaS
Chartbeat - beautiful, real-time app analytics tool for web apps. © SaaS
Gauges - real-time web analytics tool. © SaaS
Indicative - Web & mobile analytics tool, with heavy emphasis on segmentation and funnel visualization. © SaaS
Open Web Analytics - Google Analytics and Matomo alternative. (Source Code) GPL-2.0 PHP
Statcounter - one of the ORIGINAL web analytics tools available. © SaaS
Adobe Digital Analytics - standard analytics tools plus some that large organizations can use. © SaaS
Hitslink.com - real-time analytics, social media traffic reporting, and real-time dynamic segmentation. © SaaS
parse.ly - real-time web analytics tool with a focus on tracking content. © SaaS
Loggr - track your user events and monitor your web app. © SaaS
Kissmetrics - real-time standard cohort analysis tool. © SaaS
Sitemeter - old analytics tool. © SaaS
Crawl Track - another old analytics tool. © SaaS
Sitespect - full-suite web app analytics tool including A/B testing. © SaaS
Rakam - Custom analytics platform that lets you to create your own analytics service. Integrate with any data source (web, mobile, IoT etc.), analyze data with SQL and create dashboards. (Source Code) Apache-2.0 Java
Metabase - opensource analytics/BI tool © SaaS
LiveSession - session replay user analytics. © SaaS
Glassbox - customer experince and session recording analytics. © SaaS
Redash - open source analytics/BI tool © SaaS
AWStats - Generates web, streaming, ftp or mail server statistics graphically. (Source Code) GPL-3.0 Perl
Countly - Real time mobile and web analytics, crash reporting and push notifications platform. (Source Code) AGPL-3.0 Javascript
Druid - Distributed, column-oriented, real-time analytics data store. (Source Code) Apache-2.0 Java
Hastic - Hackable time series pattern recognition tool with UI for Grafana. (Source Code) Apache-2.0 Python/Nodejs
EDA - Open source analytics/BI tool. (Source Code) Apache-2.0 Angular/Nodejs
Count - notebook-based analytics platform, use SQL or drag-and-drop to build queries. © SaaS

Real-time

GoAccess - Real-time web log analyzer and interactive viewer that runs in a terminal. (Source Code) GPL-2.0 C

Website analytics

KISSS - Very minimalistic (KISS) website statistics tool. (Source Code) MIT Go

Endpoints

Census - The easiest way to sync your customer data from your cloud data warehouse to SaaS applications like Salesforce, Marketo, HubSpot, Zendesk, etc. Census is the operational analytics platform that syncs your data warehouse with all your favorite apps. Get your customer success, sales & marketing teams on the same page by keeping customer data in sync. No engineering favors required—just SQL. SaaS
RudderStack - The warehouse-first customer data platform (CDP) that builds your CDP on your data warehouse for you. RudderStack makes it easy to collect, unify, transform, and store your customer data as well as route it securely to a wide range of common, popular marketing, sales, and product tools (open-source alternative to Segment et al.). (Source Code) AGPL-3.0 Go
Snowplow - Analytics tool for web apps with a lot of data. Have every single event, from your websites, mobile apps, desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time. (Source Code) Apache-2.0 Scala real-time

SEO

Serposcope - Serposcope is a free and open-source rank tracker to monitor websites ranking in Google and improve your SEO performances. (Source Code) MIT Java

Privacy focused analytics

Fathom - Fathom Analytics provides simple, useful websites stats without tracking or storing personal data of your users © SaaS
Plausible Analytics - Lightweight and open source web analytics. Doesn’t use cookies and doesn't track personal data. A privacy-friendly alternative to Google Analytics. (Source Code) MIT Elixir
GoatCounter - Easy web statistics without tracking of personal data; SaaS Self-Hosted (Source Code) EUPL-1.2 Go
Simple Analytics - Simple, clean, and friendly analytics for developers © SaaS
Nibspace - Affordable, lightweight, privacy-friendly website analytics © SaaS
Metrical - A privacy-first web analytics tool for everyone. © SaaS
Shynet - Modern, privacy-friendly, and detailed web analytics that works without cookies or JS. Designed for self-hosting. Apache-2.0 Python
Umami - Umami is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions. (Demo, Source Code) MIT Nodejs
Koko Analytics - Privacy-friendly and open source analytics plugin for WordPress. (Source Code) GPL-3.0 PHP
Offen - Offen is a fair and open web analytics tool. Gain insights while your users have full access to their data. Lightweight, self hosted and free. (Demo, Source Code) Apache-2.0 Go/Docker
Freshlytics - Privacy respecting, cookie free and low resource usage analytics platform. MIT Docker/Nodejs
Kindmetrics - Clean privacy-focused website analytics. (Source Code) MIT Crystal
Ackee - Self-hosted analytics tool for those who care about privacy. (Demo, Source Code) MIT Nodejs
piratepx - Just a little analytics insight for your personal or indie project. 100% free and open source. (Demo, Source) MIT Nodejs
Piwik PRO - A privacy-friendly alternative to Google Analytics with built-in consent management. Hosted in EU, in your private cloud or on-premises. © SaaS self-hosted

Heatmap analytics

Crazyegg - a heatmaps only analytics tool. © SaaS
Inspeclet - another web app heatmaps tool. © SaaS
Mouseflow - live analytics and heatmaps. © SaaS
Session Cam - heatmaps analytics tool. © SaaS

Analytics layers

Keen.io - custom-analytics API. © SaaS
Popcorn Metrics - visual editor to capture events and send to other platforms. © SaaS
Segment - helps you integrate multiple app analytics tool with one piece of code. © SaaS
Iteratively - capture clean product analytics consistently across teams & platforms. © SaaS
Analytics npm package - A lightweight, extendable analytics library designed to work with any third-party analytics provider to track page views, custom events, & identify users. Works in browsers & node.js. © SaaS

Mobile analytics

The tools listed here are not necessarily mobile analytics tools only. However they show a strong mobile focus.

Upsight - mobile app analytics tool for developers. © SaaS
Appsflyer - all-in-one marketing tool with analytics. © SaaS
Amazon Pinpoint - Amazons multi-platform, basic mobile analytics tool. © SaaS
Tapstream - user lifecycle analytics. © SaaS
Honeytracks - mobile app analytics for games. © SaaS
Apsalar - analytics tool for larger app shops. © SaaS
Roambi - 3-in-1 analytics tool that helps you track analytics, handle mobile app business intelligence, and app reporting. © SaaS
Appcelerator - entire mobile app marketing suite. © SaaS
Flurry - pretty much the “industry standard” for mobile app analytics. © SaaS
Countly - open source mobile & web application analytics tool. © SaaS
Playtomatic - mobile app open source analytics tool for games. © SaaS
Capptain - real-time analytics tool with segmentation and push. © SaaS
Amplitude - real-time mobile analytics with all data provided in redshift. © SaaS
Appsee - mobile app analytics platform automatically tracks all users' interactions in your app © SaaS
Mixpanel - fully featured mobile analytics platform with segmentation and push. © SaaS
Localytics - fast and beautiful real-time mobile analytics platform with in-app and push. © SaaS
GameAnalytics - leading game analytics platform. © SaaS
Swrve - mobile analytics with segmentation, push, A/B testing and rich messaging © SaaS
Firebase - a free and unlimited analytics solution for android and iOS © SaaS
Liquid - real-time mobile analytics, personalization, multivariate testing, audience segmentation and push. © SaaS

App store analytics

Appfigures - app store analytics to track sales, reviews and rankings with an API. © SaaS
Appannie - track your app data from iTunes, Google Play & Amazon. © SaaS
Distimo - free app store analytics (acquired by Appannie). © SaaS
Priori Data - track and benchmark the performance of apps on Apple- and Play store. © SaaS
Asking Point - track your mobile app user ratings. © SaaS
Apptrace - fast and free app store analytics platform. © SaaS

Attribution tracking

Social media analytics

Often there is no clear differentiation between social media management and analytics as most the tools provide analytics.

Developer analytics

Analytics dashboards

Klipfolio - Klipfolio is an online dashboard platform for building powerful real-time business dashboards for your team or your clients. © SaaS
Metabase - Metabase is the easy, open source way for everyone in your company to ask questions and learn from data. Simple Dashboarding and GUI Query tool, Nightly Emails and Slack Integration w/ PostgreSQL, MySQL, Redshift and other DBs. (Source Code) AGPL-3.0 Java
Chartbrew - Chartbrew allows you to query your databases and APIs to create live charts and visualize your data. You can share your charts with anyone or embed them on your own sites, blogs, Notion, etc. (Demo, Source Code) MIT NodeJS
Redash - connect to over 18 types of databases (SQL and "NoSQL"), query your data, visualize it and create dashboards. Everything has a URL that can be shared. Slack and HipChat integration. (Demo, Source Code) BSD-2-Clause Python
Superset - Modern, enterprise-ready business intelligence web application. (Source Code) Apache-2.0 Python
Socioboard - ⚠ Social media management, analytics, and reporting platform supporting nine social media networks out-of-the-box. (Source Code) GPL-3.0 C#/JavaScript
EDA - EDA is an user friendly Analtical Tool specially designed for busines users. (Source Code) Apache-2.0 Angular/Nodejs

Other Awesome Lists

Other awesome lists awesome-awesomeness.
Even more lists awesome.
Another list? list.
WTF! awesome-awesome-awesome.
Analytics awesome-bigdata.

oxnr/awesome-analytics