/dds-logo

Logo for Départ de Sentier

dds-logo

Logo / Art direction for Départ de Sentier

From the designer :

It's a topographic map, it can reminds the wood too. I cropped the pattern to something balanced. If you look closely you can see the D and the S (initials of Départ de Sentier) in the lines, at the beggening i wanted to show this a bit more with dotted lines, but it was a bit too much in my opinion. I prefered to keep the logo simple. The shades of greens represents the forest and the nature of course, and to accentuate the technical and scientific skills, i chose darker and a bit desaturated palette. It creates a more professional look. I also added a baseline because your name is a little unconventional. We can modify it or remove it if you think it's unecessary. (removed)

A word on the typography, i wanted a rounded typeface (but not too much) for the warm and human side, the larger x-height gives an open readability even in small sizes, in full caps it brings some stability.

@proov

Changelog

  • 1.0.0 : Initial version 🎉
  • 1.1.0 :
    • Baseline removed (we can't see it on small version)
    • Try with Brightway color palette
  • 1.2.0 :
    • Revert to initial color palette
    • Logo clean (simplification / merge shapes etc)
    • Added Logo files (PNG and SVG)
    • Guidelines

Preview and guidelines

Guidelines