The aim of the project is to cluster the Mall customer data using Hierrchial Agglomerative clustering algorithm. Using the clusters obtained, analyze the characteristics and behaviour of customers to better present the clusters. This anaylsis determines how the market of the Mall is segmented and what are those segments, which can be used to cater better to specific customers.
rajtulluri/Mall-Customers-Clustering
Clustering the Mall customers to analyze the different market segments of the Mall
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