# Roxy Ayaz
Orlando, FL 32836 | RaksheenAyaz@gmail.com | linkedin.com/in/raksheen | roxyayaz.com
_ PROFESSIONAL EXPERIENCE _
Walt Disney Company | Digital Frontend Developer (part-time) |Orlando, FL _ _Oct 2018 – Present _ _
•Develop, code and test highly dynamic online and mobile responsive emails, landing pages and forms •Develop standard wireframes, HTML templates and/or modules for banners that can be replicated across multiple campaigns for ef ciency •QA test across different mobile and desktop clients, platforms and devices to ensure nal email versions are optimized and consistent
Subconscious | Frontend Web Developer (part-time) |Remote _ _Aug 2018 – Oct 2018 _ _
• Converted Zeplin wireframes to React components for custom WordPress site
• Worked closely with the team to enforce style guide and design system
General Assembly | Software Engineer Fellow |New York, NY _ _Oct _2017 – May 2018 _
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• Built and deployed full-stack web applications using HTML5, CSS3, JavaScript, React, Express and Ruby on Rails
• Integrated web APIs from third-party sites
• Experience working in agile teams and collaboration through Git
• Created responsive views using CSS Grid, Flexbox and Media queries
• Created and used databases with PostGREs
• Projects: Tinder-like dating app, advanced search recipe app, eCommerce chocolate site, trivia game, movie/tv promotional sites and CRUD apps
Amazon | Associate Buyer/Strategy |New York, NY _ _ April _2016 – Aug 2017 _
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• Managed buying process of 50+ brands and items totaling $4 million annual sales (for Quidsi, inc., a subsidiary of Amazon)
• Planned marketing events; email content, site promotions, banners, homepage display and sold online ad space
• Designed, scheduled and created banners for website promotions using Adobe Photoshop CS6 and placed onsite using CMS
• Quality Assurance (QA) Tested customer emails for upcoming sales promotions and events on website and mobile
• Projected sales, units, gross profit, average selling price, average unit costs; based on inventory on
hand and on order as well as market trends
• Generated $100K in GMS from aggressive pricing by monitoring Amazon rate of sales and analyzing strategy to forecast opportunities, for the largest 3P seller on Amazon Marketplace
• Drove $60K in new sales revenue by onboarding 8 new startups and boutique brands in the 4th Quarter
• Negotiated marketing, damage, freight terms, and additional dollars to cover for unproductive inventory
• Created system for finding assortment for scheduling Amazon Marketplace Best Deals and Lightning Deals
Macy's, Inc. |New York, NY ** ** June 2013 – April 2016
Omnichannel Assistant Buyer Oct 2014 – April 2016
• Forecasted Spring 2015 weekly sales by product category; developed sales plans and pricing strategies
• Utilized Content Management Systems (CMS) to create and manage product pages and search terms (SEO) for 3,000 pages
• Quality Assurance (QA) Tested and site tested for future sales promotions and events
• Summarized projected and actual sales generated per print ad
• Worked with private label vendors to create products: flavor testing, product design, packaging, cost and retail ticketing
• Built Spring Pricing Matrix; oversaw Assistant Pricing Analyst in Point of Sale (POS) pricing and markdowns
• Managed Purchase Orders for 40+ vendors; monitored seasonal sell-through, weeks of supply, inventory
• Allocated all fashion orders and first-time orders; oversaw weekly replenishment orders
• Presented proposal to add products from high-end vendors using consumer data
Planning Allocator Analyst _ Aug 2014 – Oct 2014_
• Led weekly Purchase Order tracking meetings to communicate order status or current and newly allocated orders
• Allocated and tracked Purchase Orders of 15+ vendors daily
EDUCATION
University of Florida ,Gainesville, FL _May 2014 _ ** **
B.S. Finance , Minor: Information Systems
B.S. Advertising , Minor: Mass Communications
SKILLS
Awards: Startup Weekend NYC, AT&T Mobile App Hackathon 2016, Queens Hackathon, Hackchella Hackathon
Computer: Adobe InDesign, Adobe Photoshop, Microsoft Excel, HTML5/CSS3, Amazon Tools & Systems, JavaScript, React, Ruby on Rails, Express, Angular, Google Analytics