Predicting-Audience-to-advertisement-using-Logistic-Regressin

In this project we will be working with an advertising data set, indicating whether or not a particular internet user clicked on an Advertisement on a company website. We will try to create a model that will predict whether or not they will click on an ad based off the features of that user.

This data set contains the following features:

  • 'Daily Time Spent on Site': consumer time on site in minutes.
  • 'Age': cutomer age in years.
  • 'Area Income': Avg. Income of geographical area of consumer.
  • 'Daily Internet Usage': Avg. minutes a day consumer is on the internet.
  • 'Ad Topic Line': Headline of the advertisement.
  • 'City': City of consumer.
  • 'Male': Whether or not consumer was male.
  • 'Country': Country of consumer.
  • 'Timestamp': Time at which consumer clicked on Ad or closed window.
  • 'Clicked on Ad': 0 or 1 indicated clicking on Ad.Screenshot (42)

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