/RFM-Analysis-and-Clustering-using-e-commerce-data

This repository is a step by step demonstration of applying RFM analysis on customer with e-commerce data. After that, K-means has been applied to segmentize the customers using the RFM metrics.

Primary LanguageJupyter Notebook

This repository is a step by step demonstration of applying RFM analysis on customer with e-commerce data. After that, K-means has been applied to segmentize the customers using the RFM metrics.

For better display of notebook, please access to this link.