A collaboratively designed framework for planning activist campaigns. Started at MozFest 2015.
Elements to think about when planning a campaign:
- defining the issue
- goals
- decision-making
- people / stakeholders
- identifying roles (activists, partners, allies, targets, leadership)
- advocacy
- education
- legitimacy
- scaleability
- organisation
- timeline
- experiences / rationale
- resources
- does a framework already exist?
- good practice - what's worked already?
- outcomes
- tactics
- media
- identifying social media platforms
- offline activities
- identifying audiences
- call to action
- media