@InProceedings{Danescu-Niculescu-Mizil+al:12b,
author={Cristian Danescu-Niculescu-Mizil and Justin Cheng and Jon Kleinberg and
Lillian Lee},
title={You had me at hello: {How} phrasing affects memorability},
booktitle={Proceedings of ACL},
year={2012},
pages={892--901}
}