/python-marketing-research-1ed

Primary LanguageJupyter NotebookApache License 2.0Apache-2.0

Python for Marketing Research and Analytics

This package contains all of the data files, notebook files, and code modules the support the book

Getting started

We recommend using pip to install, allowing the functions from the chapters to be easily imported

pip3 install python_marketing_research

The chapter modules, which contain all the functions defined in each chapter, are under /modules.

Once installed, the function for a given chapter can be imported:

from python_marketing_research_functions import chapter2

adder = chapter2.Adder(3, 4)

The data files are under /data and Notebooks are under /notebooks. These are not included in the pip package.