sairajbhise98/Bank_Marketing_Project

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. - Kotler and Armstrong (2010). Marketing campaigns are characterized by focusing on the customer needs and their overall satisfaction. Nevertheless, there are different variables that determine whether a marketing campaign will be successful or not. There are certain variables that we need to take into consideration when making a marketing campaign.

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