The Accelerated Mobile Pages Project (AMP) is an online publishing format, originally created by Google as an alternative to Facebook’s Instant Articles. It’s a way to optimize web pages for mobile browsing using a special code–AMP-HTML.
- AMP sites are loading smoothly and fast. Users like pages they don't have to wait, so you keep your visitors.
- Goggle Search adds to AMP articles an AMP iсon, and when you use a mobile device, these pages are shown first.
- AMP is a great solution for internet magazines, blogs and news sites.
AMP themes contain more than 100 AMP components.