Technical Documentation for Trade Area Analysis
I. Component preparation for trade area analysis
1. Prepare a hexagonal grid over a selected territory
- Form a hexagonal grid
- Given a diameter for the hexagons to build and a GeoDataFrame on the territory
- Overlay the grid on top of the original territory GeoDataFrame
2. Component Preparation for Trade Area Analysis
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Prep hexagonal grid over a selected territory
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Prep hexagonal-based aggregations over the available external data sources
- Worldpop data: Population data
- OSM data: Point of interest data
- Carto data: Consumer spending data & Socio-demographic data
- Unacast data Pitney Bowes points of interest data
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Construct a single file with all hexagonal-based data(grid + aggregations)
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Visualize the data
II. Trade Area Analysis Execution
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Derive density
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Derive urbanicity
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Derive trade area distance
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Form a dataset for further analysis
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Visualize the data