- 62% of women do not own bank accounts.
- 80% of women struggle with financial literacy.
- 72% of women do not feel confident to invest their money.
- Yet, women who invest have a higher portfolio value over a 30-year period compared to men's portfolios (25%).
SheFi aims to educate and empower women in financial matters, offering:
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Quiz Learning: Interactive quizzes to test and improve users' financial knowledge.
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Leaderboard: Competitive feature to engage users and motivate them to learn more.
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Shorts: Short, bite-sized educational content for easy consumption and understanding.
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Personalized Courses: Tailored learning paths for users based on their knowledge level and financial goals.
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AI Chatbot: Personalized assistance and guidance in learning and making financial decisions.
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WhatsApp Community Group: A platform for users to discuss, learn from each other, and get their questions answered.
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Referrals: Incentives for users to invite others to join and learn from SheFi.
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Certification: Assuming 0.05% of Indian urban women get a certification.
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Advertising Model: In two phases:
- Phase 1: Negotiating with identified vendors.
- Phase 2: Creating an ads bidding marketplace with advanced targeting.
Targeting women in:
- Semi-rural areas.
- Rural villages.
- Developed cities.
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Mobile App: Main platform for delivering content and features.
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Interactive Voice Response (IVR): For reaching users in areas with low internet connectivity.
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NGO Workshop Partnership: Collaborating with NGOs to conduct financial literacy workshops.
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TV Spots: To raise awareness and reach a wider audience.
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Data Collected from App and IVR: To understand user behavior and improve the product.
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NGO Workshops and Schemes: To gather demographic data and feedback for better targeting and product improvement.
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AR Popups: Interactive marketing content for engaging potential users.
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Celebrity Endorsement: Leveraging the influence of celebrities to attract and persuade potential users.
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Deepfakes: Innovative use of AI for creating engaging and persuasive marketing content.
- Digital courses, live-streamed sessions, digital community.
- Community, modules, financial calculators, investment, insurance.
- Investment portfolio, retirement planning, savings, webinars.
To financially empower every woman because every woman deserves to be financially empowered.
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NGO Community Events: Track progress and impact through KPIs, demographic data, and event attendance.
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Radio FOMO: Utilize radio to announce the winners or highest scorers of the financial empowerment quizzes to encourage more participation.