Assessing factors that contribute to the brand reputation in Kenya from the consumer's perspective.
- Analysis done using R language and on Rstudio.
- Files attached
Newmark Analytics is carrying out survey entitled: "Determinants of brand reputation perception among consumers in Kenya." The purpose of this research is to assess factors that contribute to brand reputation in Kenya from the customer's perspective.
Link to files incase the html is too big for github https://drive.google.com/drive/folders/1YpXEBco-zriQGPahSfx6fdOtPgkfAs_D?usp=sharing