/CustomerSegmentation

Predictive model that divides the customers into groups based on common characteristics so companies can market to each group effectively and appropriately

Primary LanguageJupyter Notebook

CustomerSegmentation

Outputs the following values-

  • Two customers who are no longer TGI customers said they would be interested in coming back but are price sensitive.
  • Two customers who are no longer TGI customers are interested in returning; though, TGI may prefer not for them to come back.
  • One customer who is still a customer asked for a quote to another line of insurance products (automobile). This was a pleasant surprise and may provide future up-selling opportunities.
  • The client confirmed the robustness of the model that they suggested using this model monthly to identify and prioritize existing customers and potential customers that would return to the company.

Customer IDs are modified for privacy concerns

Terminal Execution

Cloning the directory

$ git clone https://github.com/shivanishimpi/CustomerSegmentation/

Setting up the environment

$ pip3 install -r requirements.txt

Running the script files

$ python3 Script.py