Our objective is to find the attributes of customers who are likely to buy the product when contacted through telemarketing. This is a classic case of acquisition analytics where companies use past data to predict which customers are likely to buy certain products.
shrutidesAI2011/Bank-Marketing-Analysis
Our objective is to find the attributes of customers who are likely to buy the product when contacted through telemarketing. This is a classic case of acquisition analytics where companies use past data to predict which customers are likely to buy certain products.