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Working as an insideFPV intern in the SEO manager and associate web developer role gave me a lot of exposure on various sub-domains including website development and marketing the content. In all, it was a wonderful experience working under the constant guidance of founder/CEO @insideFPV Arth Chowdhary.
- Bad SEO Reports: Filled with loads of pointless data, (or not enough data) and little/no useful advice for a client. Basically a data dump. ❎
- Good SEO Reports: Summarises key data, provides commentary on any fluctuations and provides actionable insights. It not only shows a client what work has been done, it explains why. ✅
- An overview of how a website is performing in search engines especially Google and Bing
- Focus is typically on domain metrics, organic traffic, and rankings.
- Tinkering with various SEO tools (e.g., RankMath SEO) and finding out their pros and cons.
- E.A.T for SEO (Google’s Search Quality Raters guide)
- How Yoast SEO’s free feature can be utilized to maximum extent.
- SEO scores from free website analyzers showing a valid proof of improvement in search ranks.
- SEO auditing and meta-description updation of each and every separate web-page of www.insidefpv.com
- A checklist and action plan for better SEO management in future
- Necessary links wherever required as reference to the context and screenshots of previous SEO-related work for comparison purposes.
- SEO Health: Overview of technical problems and errors that may affect SEO visibility.
- Backlink Health: See the type of backlinks pointing at the client’s site.
- Ranking Progress: See how rankings have changed and to keep tabs on any potential drop-offs.
- Organic traffic progress: Quickly understand organic traffic and see what pages are driving traffic.
- Sales/ Leads: Show clients tangible ROI gained from SEO.
In the associate web developer role, I also accomplished tasks that were assigned to me (ranging from UI improvements to payment gateway bug fixes) and most notably, implementing a reward system which is in sync with the checkout page as well. Made a profile creation page for all users which automatically updates the points based on small actions/activities like registering, logging up, referring a friend, or commenting on a blog.