This is a interdisciplinary project of the module Social Network Analysis of the University of Applied Science with the goal to analyze a Social Network.
The scope was to collect network data, which can be used for a marketing campaingn. We focused on the marketing of a Vegan Burger. We collected the data over the Twitter-API and perform several analysis to find a central actor (Influencer) for our marketing campaign.
Folders:
- collect: in this folder all files which are for the collection of the data are in
- data: our used twitter_data csv in concatenanted form
- eda: EDA notebooks of all team members
- streaming: this folder is for the twitter data streaming, but not used in our project yet. In future works could this be included.
- transform: In this folder are all python files used for the transformation of the data