ADtech_study (2018.06~)
- Repo for studying ADTech
- Making one commit a day (TIL-KAKAO)
- To comprehend ADTech industry(RTB, DMP, SSP, DSP, ADexchange, ADnetwork...)
Official Ariticles/Guides
| Publisher | Title | Article | Note | Complete |
|---|---|---|---|---|
| IAB | OpenRTB API Specification Version 2.5 | Link | note | o |
| IAB | Top 10 Things You Need to Know about Programmatic but were too Afraid to Ask | Link | note | o |
| ADAge | 10 things you need to know now about programmatic buying | Link | note | o |
| Digiday | WTF is programmatic? | Link | note | o |
| Standford University | Intro to Computational Advertising | Link | note |
Random Notes
| Title | Article Link | Note/Summary Link |
|---|---|---|
| Basic Adtech terminology | note | |
| Basics of Online Advertising | note |