Supply Additional Mobile Phone Properties to CTR model apart from device model. Mobile data enhancer to improve efficiency of CTR model. Useful for generating mobile phone models Clusters also on the basis of click response.
https://www.scientiamobile.com/capabilities/
1)priceRange
2)processor
3)display
4)primarycamera
5)battery
6)frontcamera
7)RAM
Device model plays a significant role.
Enhancing Device model properties can lead to further improvement.
Feature Id Importances
site_id 36.9095037
app_id 30.28946673
site_domain 8.229129134
device_model 5.099425732
C21 4.34425799
device_id 1.708032986
device_ip 1.682689714
app_domain 1.651522719
site_category 1.538990119
C14 1.320516286
app_category 1.177115584
C18 1.096740988
C17 0.9142961238
actual_hour_day 0.8160501647
device_conn_type 0.7592746165
C19 0.7474876878
banner_pos 0.5596854956
C20 0.4021144416
C15 0.3139020638
C16 0.1933594126
hour 0.1289755482
C1 0.102421801
device_type 0.01440349979
id 0.0006374683326