A compilation of modules for calculating key app usage metrics using nothing but python.
Module containing all the functions needed to calculate the different metrics.
- acquisition: calculation of new/active/returning users and growth stats per period
- retention: retention of users per period per cohort
- funnel: funnel analysis for a list of events
- user_journey: deriving user journeys
Module containing all the plotting functions. These make use of the functions included in the stats module.
- growth: visualisation of growth stats
- retention_plots: retention plot
- funnel_plots: single/stacked funnel plot
- user_journey_plots: user journey diagram
