- base keyword -> modifier keyword -> extender keyword (adj of modifier or verb to describe etc.)
- pen -> industrial pen holder -> find industrial pen holder
order of the words in a sentence does not matter
a few strong head keywords and group of long-tail keywords
- Demographic
- Influencers
- New Markets
- Media
- Strategic partners
- Marketing channels
- Customer loyalty
- Thought leadership
- Branding & Awareness
- Revenue
- Credibility
- Customer retention
- visibility
- Market share
- create starter list -> use ubersuggest for more words -> use mergewords to get more -> check traffic in Google keyword tool -> check bing keyword search (bing shows accurate traffic)