/SEO

SEO

Keyword

  • base keyword -> modifier keyword -> extender keyword (adj of modifier or verb to describe etc.)
  • pen -> industrial pen holder -> find industrial pen holder

order of the words in a sentence does not matter

Strategy

a few strong head keywords and group of long-tail keywords

Reach

  • Demographic
  • Influencers
  • New Markets
  • Media

Establish

  • Strategic partners
  • Marketing channels
  • Customer loyalty
  • Thought leadership
  • Branding & Awareness

Goal

  • Revenue
  • Credibility
  • Customer retention
  • visibility
  • Market share

example example example example

Steps:

  • create starter list -> use ubersuggest for more words -> use mergewords to get more -> check traffic in Google keyword tool -> check bing keyword search (bing shows accurate traffic)