/swipe_to_unlock

study notes for the book "Swipe to Unlock"

Swipe to Unlock

Classic Stories

  • OS Markets
    • PC: Windows,MacOS,Linux
    • Mobile: Android, iOS, kaios (for feature phones)
  • build cable bet/w Chicago and New York
    • High Frequency Trader Daniel Spivey to invest in $300 million to build Internet cable to speed up trading
  • why free WiFi:
    • Triangulation to track location and movement using MAC address
    • Email sign in to link location data based on MAC address with online activities
    • If combined with camera data, could be even more powerful
  • Cloud Computing Wins:
    • Cost
    • Redundancy
    • Security
    • Speed of delivery
    • Infra as service & platform as a service
  • Typo to bring down 20% Internet
  • Amazon Prime:
    • Cost Amazon 8 billion to achieve faster delivery
    • Amazon cares about revenue more
    • Prime members spend twice as much on average
    • Loyalty programs increase sales by 20%
    • Force competitors to follow 2-day free shipping, which is harder for others to implement
    • Add movies, kindle books, music to make Prime more valuable
    • The most effective e-commerce
  • Uber has to go for Autopilot
    • much cheaper than managing drivers
    • more attractive price to customers and probably safer
    • It has to do it before other companies can
  • Microsoft Acquisition of LinkedIn
    • 26.2 billion
    • Owning the enterprise
      • 2015 new mission: to empower every person & every organization on the planet to achieve more
      • LinkedIn made its leader position in enterprise market stronger
      • Center of business person’s world, email, office suite, azure, LinkedIn profile
      • New social graph data, this new data can help Microsoft differentiate itself from competitors
      • Prevent Salesforce getting it to have even greater advantage in CRM
      • Additional revenue, which will grow further with Microsoft’s help: premium subscriptions, advertising and tools for recruiters
      • Reid Hoffman’s network to help build Microsoft image in Silicon Valley
  • Facebook acquisition of Instagram
    • 2012 1 billion to buy the photo sharing app Instagram
    • Mobile photos are the most important reason
    • Facebook mobile first strategy, however its design is from desktop era, Instagram is beating it with photo centric design
    • 30 million users in 2012 to over a billion to 2018
    • Instagram monetization through ads targeting
    • Challenge Snapchat in teens market
  • Facebook acquired WhatsApp
    • Developing countries
    • Data
    • Mobile
    • Photos
    • Strong user base
    • People with expertise on privacy, e2e encryption
  • Markets:
    • From too late to too early: China, India(huge user base, mobile native not experienced pc era, data is cheap), SEA, Latin America, Africa(Facebook offers Free Basics, for free but basic Internet)
    • general strategies for the West is to test in India and then expand to SEA
  • East VS West:
    • Western companies prefer to directly expand the service to other regions: Google, Facebook, Amazon, YouTube, Netflix
    • East companies prefer to invest in local startup: Alibaba investment in Lazada, PayTM, Tencent investment in SEA, Didi investment in Grab etc.
    • Now, mixed strategy
  • Amazon is an infra company
    • Cloud computing
    • Distribution center and logistics
    • Can go into any industry to disrupt
  • ROBOTS & AI
    • GAN: generative adversarial network, two AI, one fake, one guess, both keep improving
    • People support taxing robot automation
  • M-Pesa: send money in SMS through feature phones
    • Load cash into account thru M-Pesa outlet and send