/xandr-audience-segments

Data for "From Heavy Purchasers of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You"

This contains the data for our story "From Heavy Purchasers of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You".

A spreadsheet on ad platform Xandr’s website reveals a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences.

Data

This file is just a CSV version of an XLSX file that was publicly hosted on Xandr’s website. The file metadata said it was created on May 24, 2021. The file was removed from Xandr’s website shortly after we reached out to Xandr for comment.

data_marketplace_public_segments_pricing_05212021.csv 68.6 MB. 651,464 rows. First row is the header.

Data Dictionary

Column Description
Data Provider Name The name of the data provider.
Data Provider ID A unqiue ID for each data provider.
Segment ID A unique ID for each segement.
Segment Name The name of the segment.

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