theo-liang/Python-Project-Analysis-for-Instacart

This project involved analyzing Instacart's sales data to understand customer purchasing behaviors and optimize marketing strategies.

Description

This project involved analyzing Instacart's sales data to understand customer purchasing behaviors and optimize marketing strategies. I performed data cleaning, exploratory data analysis, and customer segmentation to identify key patterns and trends. The insights will help Instacart target customer segments with tailored marketing campaigns to enhance product sales and engagement.

Topics Covered

Python, data types, libraries, pandas dataframe, data wrangling, data subsetting, data consistency checks, variable derivation, data aggregation, data visualization with Python

Tools Used

Anaconda, Jupyter Notebook, Python