The Atliq Grands Market Revitalization project is a strategic initiative aimed at regaining market share and revenue in the luxury/business hotel category. By incorporating business and data intelligence, this project focuses on analyzing historical data to uncover insights and drive informed decision-making.
- Data Analysis: Successfully analyzed historical data from multiple five-star hotels across India to identify market trends, booking patterns, and customer preferences.
- Insightful Visualizations: Developed interactive dashboards in Power BI to visualize revenue trends, occupancy rates, and customer ratings, enabling stakeholders to gain actionable insights.
- Strategic Recommendations: Provided strategic recommendations based on data-driven insights to optimize revenue management, enhance guest experiences, and regain market competitiveness.
- Power BI: For data visualization, dashboard creation, and data analysis.
- Data Cleansing: Cleaned and prepared data for analysis, ensuring accuracy and consistency using Excel & PowerQuery.
- Data Interpretation: Interpreted complex data and derived actionable insights to drive business decisions.
- Stakeholder Engagement: Communicated insights effectively to stakeholders and translating data into meaningful recommendations.
- Strategic Analysis: Able to identify strategic opportunities and develop recommendations to address business challenges.
- Market Research: Proficient in conducting market research and competitor analysis to inform strategic decision-making.
- Revenue Management: Knowledgeable in revenue management strategies and tactics to optimize pricing and maximize revenue.
- Hospitality Industry Expertise: Familiar with the hospitality industry landscape, customer behavior trends, and best practices.
