This report addresses the final project in the Machine Learning course of the Master Degree Program in Data Science and Advanced Analytics of Nova IMS, which focuses on creating a predictive model to help TechScape, a Portuguese startup, sell their goods online.
For the development of the project the group impersonated a team of data scientists, given the task of analyzing the online behavior of TechScape’s customers and to predict which ones have a high probability of acquiring their products depending on their online actions.
In the report in annex, we present and discuss the entire process of the project development including data treatment, models created, decisions made, and major findings.