Digital Marketing Courses at TiSEM
Repositories for course material in Digitial Marketing classes at TiSEM taught by Lachlan Deer
Tilburg, Netherlands
Pinned Repositories
2021-smwa
Course Website for Social Media and Web Analytics at Tilburg University in 2021. Visit the website here: https://tisem-digital-marketing.github.io/2021-smwa
2022-smwa
Course Website for Social Media and Web Analytics at Tilburg University in 2022. Visit the website here: https://tisem-digital-marketing.github.io/2022-smwa
2024-smwa
2024 Course Website for Social Media and Web Analytics at Tilburg University. Visit the website at https://tisem-digital-marketing.github.io/2024-smwa
smwa-computing-lecture-intro-text
Introduction to Text Analytics
smwa-computing-lecture-text-sentiment
smwa-computing-lecture-text-topics
smwa-lab-01
Lab session on Collecting Social Media Data and Visualising Social Media Networks
smwa-lab-02
Lab 2 of Social Media and Web Analytics: Multiple Regression in the Wild
smwa-lab-03
Lab 3 of Social Media and Web Analytics: Difference in Differences
smwa-syllabus
Syllabus for class "Social Media and Web Analytics" at Tilburg University
Digital Marketing Courses at TiSEM's Repositories
tisem-digital-marketing/2022-smwa
Course Website for Social Media and Web Analytics at Tilburg University in 2022. Visit the website here: https://tisem-digital-marketing.github.io/2022-smwa
tisem-digital-marketing/smwa-lab-01
Lab session on Collecting Social Media Data and Visualising Social Media Networks
tisem-digital-marketing/smwa-lab-02
Lab 2 of Social Media and Web Analytics: Multiple Regression in the Wild
tisem-digital-marketing/2023-smwa
2023 Course Website for Social Media and Web Analytics at Tilburg University. Visit the website at https://tisem-digital-marketing.github.io/2023-smwa
tisem-digital-marketing/smwa-computing-lecture-intro-text
Introduction to Text Analytics
tisem-digital-marketing/smwa-computing-lecture-text-sentiment
tisem-digital-marketing/smwa-computing-lecture-text-topics
tisem-digital-marketing/smwa-lab-03
Lab 3 of Social Media and Web Analytics: Difference in Differences
tisem-digital-marketing/smwa-computing-lecture-networks
Summary stats on a network + clustering
tisem-digital-marketing/smwa-designing-research-code
Code repository for the lecture: "Empirical Research Design"
tisem-digital-marketing/smwa-syllabus
Syllabus for class "Social Media and Web Analytics" at Tilburg University
tisem-digital-marketing/2024-smwa
2024 Course Website for Social Media and Web Analytics at Tilburg University. Visit the website at https://tisem-digital-marketing.github.io/2024-smwa
tisem-digital-marketing/dsms-lecture-02-experimentation
Lecture 2 of DSMS. Topic: Experimentation
tisem-digital-marketing/dsms-lecture-03-regression
Lecture 3 of DSMS. Topic: Regression
tisem-digital-marketing/dsms-lecture-template
tisem-digital-marketing/group-assignment-ad-experiment
tisem-digital-marketing/smwa-abtest-intro-code
tisem-digital-marketing/smwa-abtest-nextsteps-code
Code for the lecture "A/B Testing: Next Steps"
tisem-digital-marketing/smwa-assignment-02
Template for Group Assignment 2 of Social Media and Web Analytics
tisem-digital-marketing/smwa-assignment-online-reputation-student
tisem-digital-marketing/smwa-causation-code
tisem-digital-marketing/smwa-computer-lecture-did
Computer Lecture on A/B tests, Experiments and Difference in Differences via Regression
tisem-digital-marketing/smwa-lab-ab-test
Lab Assignment for SMWA. Topic: A/B tests
tisem-digital-marketing/smwa-lab-did
SMWA Lab Assignment: Difference in Differences
tisem-digital-marketing/smwa-lab-identification
Lab Assignment for SMWA. Topic: Identification and Experiments
tisem-digital-marketing/smwa-lab-intro-text
Lab Assignment for SMWA: Intro to Text Analytics
tisem-digital-marketing/smwa-lab-regression
SMWA Lab Assignment. Topic: Regression
tisem-digital-marketing/smwa-lecture-intro
intro lecture for Social Media and Web Analytics
tisem-digital-marketing/smwa-quasiexp-did-code
Code for the lecture "Difference in Differences"
tisem-digital-marketing/smwa-text-sentiment-topics