Digital Marketing Courses at TiSEM

2021-smwa

Course Website for Social Media and Web Analytics at Tilburg University in 2021. Visit the website here: https://tisem-digital-marketing.github.io/2021-smwa

2022-smwa

Course Website for Social Media and Web Analytics at Tilburg University in 2022. Visit the website here: https://tisem-digital-marketing.github.io/2022-smwa

2024-smwa

2024 Course Website for Social Media and Web Analytics at Tilburg University. Visit the website at https://tisem-digital-marketing.github.io/2024-smwa

smwa-computing-lecture-intro-text

Introduction to Text Analytics

smwa-computing-lecture-text-sentiment

smwa-computing-lecture-text-topics

smwa-lab-01

Lab session on Collecting Social Media Data and Visualising Social Media Networks

smwa-lab-02

Lab 2 of Social Media and Web Analytics: Multiple Regression in the Wild

smwa-lab-03

Lab 3 of Social Media and Web Analytics: Difference in Differences

smwa-syllabus

Syllabus for class "Social Media and Web Analytics" at Tilburg University

tisem-digital-marketing/2022-smwa

Course Website for Social Media and Web Analytics at Tilburg University in 2022. Visit the website here: https://tisem-digital-marketing.github.io/2022-smwa

tisem-digital-marketing/smwa-lab-01

Lab session on Collecting Social Media Data and Visualising Social Media Networks

tisem-digital-marketing/smwa-lab-02

Lab 2 of Social Media and Web Analytics: Multiple Regression in the Wild

tisem-digital-marketing/2023-smwa

2023 Course Website for Social Media and Web Analytics at Tilburg University. Visit the website at https://tisem-digital-marketing.github.io/2023-smwa

tisem-digital-marketing/smwa-computing-lecture-intro-text

Introduction to Text Analytics

tisem-digital-marketing/smwa-computing-lecture-text-sentiment

tisem-digital-marketing/smwa-computing-lecture-text-topics

tisem-digital-marketing/smwa-lab-03

Lab 3 of Social Media and Web Analytics: Difference in Differences

tisem-digital-marketing/smwa-computing-lecture-networks

Summary stats on a network + clustering

tisem-digital-marketing/smwa-designing-research-code

Code repository for the lecture: "Empirical Research Design"

tisem-digital-marketing/smwa-syllabus

Syllabus for class "Social Media and Web Analytics" at Tilburg University

tisem-digital-marketing/2024-smwa

2024 Course Website for Social Media and Web Analytics at Tilburg University. Visit the website at https://tisem-digital-marketing.github.io/2024-smwa

tisem-digital-marketing/dsms-lecture-02-experimentation

Lecture 2 of DSMS. Topic: Experimentation

tisem-digital-marketing/dsms-lecture-03-regression

Lecture 3 of DSMS. Topic: Regression

tisem-digital-marketing/dsms-lecture-template

tisem-digital-marketing/group-assignment-ad-experiment

tisem-digital-marketing/smwa-abtest-intro-code

tisem-digital-marketing/smwa-abtest-nextsteps-code

Code for the lecture "A/B Testing: Next Steps"

tisem-digital-marketing/smwa-assignment-02

Template for Group Assignment 2 of Social Media and Web Analytics

tisem-digital-marketing/smwa-assignment-online-reputation-student

tisem-digital-marketing/smwa-causation-code

tisem-digital-marketing/smwa-computer-lecture-did

Computer Lecture on A/B tests, Experiments and Difference in Differences via Regression

tisem-digital-marketing/smwa-lab-ab-test

Lab Assignment for SMWA. Topic: A/B tests

tisem-digital-marketing/smwa-lab-did

SMWA Lab Assignment: Difference in Differences

tisem-digital-marketing/smwa-lab-identification

Lab Assignment for SMWA. Topic: Identification and Experiments

tisem-digital-marketing/smwa-lab-intro-text

Lab Assignment for SMWA: Intro to Text Analytics

tisem-digital-marketing/smwa-lab-regression

SMWA Lab Assignment. Topic: Regression

tisem-digital-marketing/smwa-lecture-intro

intro lecture for Social Media and Web Analytics

tisem-digital-marketing/smwa-quasiexp-did-code

Code for the lecture "Difference in Differences"

tisem-digital-marketing/smwa-text-sentiment-topics