TV, Halftime Shows, and the Big Game
This case study explores the Super Bowl and answers the following questions:
- What are the most extreme game outcomes?
- How does the game affect television viewership?
- How have viewership, TV ratings, and ad cost evolved over time?
- Who are the most prolific musicians in terms of halftime show performances?
Data sets
- Game (Super Bowl) data
- TV data
- Halftime Musician data
Presentation
You can download the presentation deck by clicking here.
Outcome
- Viewers
- Ratings
