Link for spreadsheet with activity (1 point for particpation, 2 point for solving task at the whiteboard)
Link for recordings of lectures and seminars
Fall Grade = 0.4$$Home Assignment + 0.6$
Date of December Exam
Final Grade = 0.5$$Fall Grade + 0.2$
Malhotra, N. K. (2017). Marketing Research. [N.p.]: Pearson. -- Main Source of materials related to UoL Market Research part
A/B testing
1) Power analysis, sample size calculation, MDE
2) Welch test, Mann-Whitney test
Bootstrap
3) Hypothesis testing, Bootstrap in regression
Sampling
4) Sampling
Diff-in-diff
5) The difference in Difference estimator, Matching
Variance reduction
6) CUPED, Stratification
Contingency tables
7) Contingency tables, Chi-squared tests, Partial correlation
ANOVA
8) ANOVA, ANCOVA, Multiple comparison corrections
LDA
9) Discriminant analysis, Logit
CFA
10) PCA
11) Factor analysis
12) Multidimensional scaling
Cluster analysis
13) Cluster analysis, Dendrogramms
Conjoint Analysis
14) Conjoint Analysis, Market Research design