/Marketing-analysis-with-Python

marketing metrics analysis, A/B test and ttest, CLTV calculation

Primary LanguageJupyter Notebook

Marketing-analysis-with-Python

Analyze data collected from from different marketing channels

Content

  • Conversion rate and retention rate analysis
  • How does inconsistence of displayed language and preferred language affect the conversion rate?
  • A/B test and if the difference is statistical significant?
  • Automate the working flow