/Mobile-Games-AB-Testing-Project

Analyzing an A/B test from the popular mobile puzzle game, Cookie Cats.

Primary LanguageJupyter NotebookMIT LicenseMIT

Mobile Games: AB Testing & Player Retention

This project is based on a mini project from Datacamp.

Introduction

Cookie Cats is a hugely popular mobile puzzle game developed by Tactile Entertainment. It's a classic "connect three"-style puzzle game where the player must connect tiles of the same color to clear the board and win the level. It also features singing cats. Check out this short demo: https://youtu.be/GaP5f0jVTWE.

As players progress through the levels of the game, they will occasionally encounter gates that force them to wait a non-trivial amount of time or make an in-app purchase to progress.

The main objective of project is to analyze an A/B test and determine if the gate should be moved from level 30 to level 40.

Data Source

The dataset is publicly available on Datacamp, which can be retrieved from https://www.datacamp.com/projects/184.

Data Analysis

Please see codes in the file Mobile_Games_AB_Testing. (Alternatively, visit my Kaggle page https://www.kaggle.com/yufengsui/datacamp-mini-project-mobile-games-a-b-testing)