/rtb-papers

A collection of research and survey papers of real-time bidding (RTB) based display advertising techniques.

Paper Collection of Real-Time Bidding

This is a collection of research and review papers of real-time bidding (RTB) based display advertising techniques.

You are more than welcome to update this list!
If you find a paper about RTB techniques or review which is not listed here, please

Tutorials

Review Papers

Demand-Side Platform (DSP) Techniques

CTR/CVR Estimation

Bid Landscape

Bidding Strategies

Budget Pacing

Fruad Detection

Supply-Side Platform (SSP) Techniques

Data Management Platform (DMP) Techniques

Conversion Attribution

Economics and Game Theory

Privacy

Datasets and Benchmarking