/logo

The Geek.Zone Brand Assets and Guidelines

Primary LanguageRoffCreative Commons Attribution 4.0 InternationalCC-BY-4.0

logo

Geek.Zone Brand Assets & Guidelines

This repo contains all the official Geek.Zone logo images in various raster and vector formats. Please feel free to use them as the license permits.

The images mentioned below are the ones that we find particularly useful. There are many more in the images directory.

Table of Contents

  1. Usage
  2. Name
  3. Logo
  4. Fonts
  5. Colours
  6. URL Style
  7. Contributing
  8. License

Usage

While we don't want to be corporate and stuffy, it is important to us that we are represented in the right way as this helps others to find us. This guide will help you do that correctly!

The Geek.Zone logo can be used to show affiliation with Geek.Zone or when something is being run by Geek.Zone. In either case, it should be included with a link to an appropriate page on Geek.Zone, such as an article, or at very least Geek.Zone itself. You are free to use these images as long as you credit Geek.Zone, including a link to http://Geek.Zone, and share them under the The Creative Commons Attribution 4.0 International License. Publications that are designed by Geek.Zone members, for and on behalf of Geek.Zone, do not need to provide attribution.

Name

Just to be clear, the Geek.Zone name should be used in the following ways.

Our name is verbally said, "geek zone". In writing, it must always be written as

Geek.Zone

Note the capital G and capital Z, as well as the . that separates the two words, not a space.

This links the name to our website and makes it look a bit more geeky, which is always a good thing.

When writing about one of our Districts, their names should be stylised as follows;

  • Geek.Zone/Coventry
  • Geek.Zone/Chelmsford
  • Geek.Zone/London

When referring to the organisation, it is best to use the general form, for example;

  • "Geek.Zone is..."
  • "Jane from Geek.Zone spoke at the event..."
  • "Geek.Zone has..."

When writing about one of our community centres, one should use the singular form, for example,

  • "The Geek.Zone in Coventry has..."
  • "Every Geek.Zone is..."
  • "John went to the Geek.Zone"

We sometimes verbally use the term "geekzoners" to describe members. In writing, however, those with Geek.Zone membership should be referred to as "Geek.Zone Members".

We ask that the following terms are not used in writing as they could lead to confusion.

  • Geek.Zones
  • Geek.Zoner
  • Geek.Zoners

Having led with the desire to avoid stuffiness, this all ds sound a little stuffy! This is because, however, these measures prevent ambiguaty. This is due to the fact that the following gTLDs do not exist.

  • .zones
  • .zoner
  • .zoners

Using one of these terms might cause people to think that you are referring to a website, then get frustrated when the link is appears to be "broken". For example, a popular travel provider ran a campaign that mentioned the non-existent ".yeah" gTLD. Since it was in the closing "call to action" section of the advert, it was all that many people remembered. This led to tremendous confusion as well as loss of custom, so they subsequently decided to pull the advert after lots of time and money wasted. If you like Geek.Zone enough to write about us, please help others to find us by ensuring that they are not sucked into the same trap!

Logo

Main Logo

This is the official, main Geek.Zone logo

Filename Format Colour Usage
logo_MAIN_triangle_clean_yellowbg.svg SVG RGB Digital publications such as PDF flyers
logo_MAIN_triangle_clean_y100bg_CMYK.ai AI CMYK Print publications, such as banners
logo_MAIN_triangle_clean_yellow.png PNG RGB Web, such as social media

Here is a variation that includes the "Geek.Zone" text.

Filename Format Varient Colour Usage
logo_MAIN_triangle_clean_transparent_text_CMYK.ai AI Transparent CMYK Print publications, such as banners
logo_MAIN_triangle_clean_y100bg__text_CMYK.ai AI Yellow Background CMYK Print publications, such as banners

We also have these in handy dandy web sizes.

Filename Format Size
leaderboard.png PNG leaderboard

Transparent

This is useful when the background is both light enough to make the black outline visible, and important enough to need to be seen through the logo.

Filename Filetype
logo_MAIN_triangle_clean_transparent.svg SVG
logo_MAIN_triangle_clean_transparent_CMYK.ai AI
logo_MAIN_triangle_clean_transparent.png PNG

Red & Yellow

This variation is great when the background is dark or the publication colours are particularly vibrant.

Filename Filetype
logo_MAIN_triangle_clean_transparent_red-yellow.svg SVG
logo_MAIN_triangle_transparent_red-yellow.png PNG

Fonts

Titles should be writen in Impact.

Body text should be written in Garamond.

Highlighted body text should be written in Courier New.

We are eager to update this with some modern open source fonts, so please PR if you have any suggestions.

Colours

We use the 100% colour pallet to keep everything nice and easy.

Colour Hex RGB CMYK
Yellow #FFFF00 255,255,000 000,000,100,000
Red #FF0000 255,000,000 000,100,100,000
Black #000000 000,000,000 000,000,000,100

URL Style

When displaying URLs on Geek.Zone printed or digital signage, do not include http://www.. Our webserver does this automatically, so it looks untidy. Furthermore, CamelCase should be utilised where possible.

For example.

https://www.geek.zone/cov

should be displayed as

Geek.Zone/Cov

Equally, the shortened form of URLs should be used where possible, so for example

http://www.facebook.com/geekzonecov

should be displayed as

fb.com/GeekZoneCov

Contributing

If you need any help, please log an issue and one of our team will get back to you.

PRs are welcome. Get started by reading our contributing directions.

This is a project by the Geek.Zone community. If you like this project, please become a sponsor!

License

  • This, and all Geek.Zone non-code content, is licensed under The Creative Commons Attribution 4.0 International License.
  • The license owner is Geek.Zone.
  • The full text of the license can be found in the LICENSE file.