Final rulebook edits (for v2 r9)

[garykac]

Summary of the final set of changes that need to be made to the main rulebook (from v2 r8 -> r9):

Rule changes:

• 72 customers: #73
• Double-customers: #75
• 8 customers at start: #72
• Update walkthrough to include 8 customers at start Matsuri
• Components: First player token (card or token)
• End of game: #71
• Variant: Add variants to main rulebook Matsuri incorporated into main rules
• Variant: #63
• Variant: Include Matsuri mod as part of base game
• Variant: Include Kaiju as optional mod (add token + card)
• Variant: Include "advanced" variant with no Matsuri and no Bonus tokens

Rule clarifications:

• Use better terminology to distinguish between specialty stores and department stores. "Stores" refers to both types.
• Open action: #68
• Move action: #57
• Move action: #67
• Expand action: #70
• Expand action: #60
• Expand action: #58
• Bonus tokens are only used for scoring, not during the game.