Shield Insurance Services, a pioneering provider of comprehensive insurance solutions, is dedicated to delivering exceptional service and value to its clientele. Embracing innovation and customer-centricity, we strive to redefine the insurance landscape by harnessing advanced technologies and data-driven insights.
This dashboard project focuses on tracking key metrics in the insurance industry using the provided dataset from #codebasics. The goal is to analyze and visualize various aspects related to customer behavior, revenue, sales modes, trends, and age groups.
- Microsoft Excel
- Power BI
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Customer and Revenue Tracking:
- Analyzing customer demographics and revenue generated.
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Daily Revenue and Customer Growth Rate:
- Monitoring the daily growth rates of revenue and customer base.
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Sales Mode Analysis:
- Examining different sales modes' effectiveness in generating revenue and acquiring customers.
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Trends in Customer and Revenue Growth:
- Identifying trends in customer acquisition and revenue growth over time.
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Age Group Analysis:
- Understanding the distribution of customers across different age groups and their impact on revenue.
- Premium: The amount paid by policyholders to insurance companies for coverage.
- Policy: The contract outlining terms and conditions between the insured and insurer.
- Coverage: Protection provided by insurance policies against specific risks or events.
- Claim: Formal request by the insured to seek compensation for covered losses or damages.
- Data: Contains the dataset provided by #codebasics.
- Excel: Excel files used for data preprocessing and initial analysis.
- Power BI: Power BI reports for interactive visualization.
- Download or clone the repository.
- Open the Excel files for data preprocessing and initial analysis.
- Import the processed data into Power BI for visualization.
- Analyze the trends, insights, and conclusions drawn from the dashboard.
- Refer to the Canva presentation for a summary of key findings.
- As a junior data analyst at Atliq Technologies, the objective is to conduct a comprehensive analysis of Shield Insurance, a valued client.
- The pilot project aims to provide insightful views into key performance indicators (KPIs) and trends within the company.
- Specific focus is placed on the sales mode analysis page, delving into the effectiveness of different sales modes and their contribution to overall revenue
- The age group analysis page provides insights into customer demographics, revenue contributions by age groups, and age-specific behaviors
- Dominance in Delhi NCR: Strong presence and growth potential noted in Delhi NCR since February-March 2023.
- Success of Offline Agents: Face-to-face approach through offline agents highly effective for customer acquisition and revenue generation.
- Age Demographics: Concentration observed in the 30-40 age bracket, indicating relevance to professionals.
- Strategic Focus on Seniors: Seniors aged 65+ receive the highest settlement amounts, emphasizing commitment to comprehensive coverage.
- Balanced Demographic Strategy: Targeting both the 30-40 age group and 65+ segment ensures inclusivity and relevance.
In conclusion, our comprehensive analysis of key insurance parameters provides invaluable insights essential for informed strategic decision-making. By understanding regional dynamics, optimizing agent strategies, and tailoring offerings to specific age demographics, Shield Insurance Services remains at the forefront of innovation and customer-centricity in the insurance industry. Through our commitment to data-driven insights and continuous improvement, we uphold our mission of delivering exceptional value and service to our clients, driving sustained growth and success in a dynamic market landscape.
- Special thanks to #codebasics for providing the dataset and inspiration for this project.
- Gratitude to the creators of Microsoft Excel, Power BI, and Canva for their powerful tools.