The project analyses the impact of different marketing tactics on the sales of items. The problem is a multivariate-modeling problem as there are 3 different tactics of marketing. Since, the impact of marketing medium cannot be negative we will be using Bayesian model for regression.
Dataset Description
The data is extracted from an open source project.
| Column Name | Description |
|---|---|
| Week | Week (starting from 1) |
| TV | Money spent on TV advertisment |
| Radio | Money spent on Radio advertistment |
| Newspaper | Money spent on newspaper advertistment |
| Sales | Sales in dollars |