UX - User Experience

User Experience - UX occurs when the user comes into contact with a product.

How to listen to the user and extract needs?
How to create products that people need?

Differences between UI and UX

UI - User Interface	UX - User Experience
What the user finds and sees when they arrive at a website or app	Focuses on what the user perceives of the website or app
Everything that allows you to interact with the website or app, from buttons to forms	Focuses on whether the content was useful, whether the navigation was enriching, and whether it was easily manageable and intuitive
Ensures that the website or app looks good and works well on all platforms: mobile, web, tablets	Includes target research, psychology, design, and marketing

UX Tools

UX tools are essential because you have got to have a wide range of options to help you create the things you need.

UX Tools and Methods

1. Product strategy

How to discover and create what people need.

2. Ideas Generation

How to externalize and communicate what you have in mind.

3. Planning and Development

How to execute good ideas.

4. Validation and Research

How to evaluate the solution of the problems and improve the product.

5. Interface Design

How to transform ideas into sketch, prototypes, and products. Usability and utility.

6. Success Metrics

Objectively evaluate the results of the product.

KPI (Key Performance Metrics)
CTR (Click Through Rate)
NPS (Net Promoter Score)
DAU (Daily Active Users)
Churn Rate
LTV (Lifetime Value)
HEART (Happiness, Engagement, Adoption, Retention, Task Success)

7. Launch MVP

How to launch the MVP. Learn fast and succeed.

MVP (Minimum Viable Product)
Concierge
Code Prototypes
Low, Medium, and High Fidelity Prototypes

More interesting tools

(strategy)

UXpressia Visualize customer experience and collaborate with your team.
FlowMapp Full stack UX platform.
Strategyzer Creators of the Business Model Canvas.

(ideas)

MoodBoard Build beautiful, simple, free moodboards.
Miro Be Creative. Be Productive. From Anywhere.
overflow Create interactive user flow diagrams that tell a story.

(planning)

Trello Keep track of everything.
Asana Manage your team's work, projects, & tasks online.
Craft Build intuitive Roadmaps, prioritize features, connect them with your dev teams.

(validation)

UXArmy Online usability testing platform.
UserTesting Leader in user research and software testing.
Unbonce Design Beautiful Landing Pages.
Klickpages Tool for create landing pages.
OptimalSort Discover how people categorize information.
Optimizely Best-known tool for A/B testing.
SurveyMonkey Send and evaluate surveys quickly and easily.

(metrics)

UserZoom Brands can test and measure UX on websites, apps, and prototypes.
Delighted Measure and evaluate qualitative metrics.
Hotjar Website Heatmaps & Behavior Analytics Tools.
Google Analytics Measure ans track your sites and applications.

(design and launch)

Axure Powerful Prototyping and Developer.
Marvel Rapid prototyping, testing and handoff.
inVision Create rich interactive prototypes.
Framer Best prototyping tool for teams.
Flinto Create interactive and animated prototypes.
Principle Design animated and interactive user interfaces.
JustInMind From wireframes to highly interactive prototypes.

mafda/ux_tools