The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events. Learn More.
Google Tag Manager(GTM) have released support for their Server-side support for sharing customer actions with analytics partners directly from Advertisers' servers.
This template is a tag that reads the standard event schema that’s sent from the client running on a tagging server. It then converts events to the appropriate schema and sends them through Conversions API. The Tag supports the below clients,
- GA4 Client
- Facebook Conversions API Client (In Beta.This feature may not be available to you. Contact your Facebook representative for more details.)
Please follow the instructions here.
Please raise any issue on GitHub
Conversions API for Google Tag Manager is licensed under LICENSE file in the root directory of this source tree.